Lead Response ROI Calculator
What is a reply in seconds worth to your store?
Result
$12,474 added gross per month
- Appointments today
- 42
- Appointments after lift
- 60
- Added appointments
- 18
- Added sales
- 4.5
- Added gross per month
- $12,474
- Return on Professional ($49)
- 255x
- Return on Enterprise team ($199)
- 63x
Lifting lead to appointment rate from 14 to 20 percent on 300 leads adds about 18 appointments, 4.5 sales and $12,474 in gross each month. Against Professional at $49 per month that is a return of roughly 255x.
Estimates for planning only. Hannah reports your measured results inside your workspace.
Lead Response ROI Calculator
Lead response ROI for a dealership is the added gross profit from faster, more complete follow-up compared with the cost of the tool that delivers it. This calculator estimates added appointments, added sales and added gross from answering every lead within seconds and following up until the buyer responds, then compares that to Hannah's monthly plan price.
How to use this calculator
- 1
Enter your funnel
Leads per month, lead to appointment rate, show rate and close rate from your CRM.
- 2
Enter gross per sale
Use blended front and back gross for a typical month.
- 3
Choose a lift
Start conservative. Six percentage points is a reasonable planning number for stores with slow after hours response.
- 4
Compare to plan cost
The result shows added gross against Professional at $49 and Enterprise team at $199 per month.
About this tool
2 of 2 questions